In-flight Entertainment Network Rebrand
Background
Virgin Atlantic's in-flight entertainment service is essentially an on-demand
network of TV channels, akin to any large terrestrial or digital
broadcaster's on-demand entertainment service.
This award-winning network was in need of a complete brand identity
overhaul. Working with a small team of 2D & 3D motion graphics creatives
I was able to implement a striking new look & style from the ground up,
starting with an overall network identity rebrand that filtered down to all the
related sub-channel strands.
Crucially a strong Virgin group personality shone through, and a cohesive
overall branded identity was created which then fed through into all of
their related entertainment platforms. Ultimately a fresh and consistant
'house' style was established, rolling out into everything from voiceover and
editing through to navigation.
Style guide
